case studies
real results for real businesses. no fluff, no vanity metrics — just what we built and what it did.
F.H. Black is a full-service accounting firm with a growing hr division. they needed to position sue black as a thought leader, build a content engine around their expertise, and generate high-quality leads through organic channels — not paid ads.
the result: a single linkedin post generated $500k in new business. that's not an outlier — it's what happens when you get the strategy right.
compete with large national firms using a fraction of their budget. transition from volume-based content to high-impact personal brand content. support hr division growth from $700k to $1.4m revenue.
fewer posts, higher quality. every piece of content connects to sue's real experience and expertise. video series showcasing genuine business insights. case studies that prove the firm's impact with real client stories.
in new business from a single linkedin post. quality over quantity isn't just a philosophy — it's a measurable outcome. the shift from generic content to personal, expertise-driven posts transformed fhb's entire lead pipeline.
pan am boxing club has been a winnipeg institution since 1968. when they launched real man boxing — a men's mental health program built around boxing — they needed a digital presence that matched the program's ambition and heart.
the challenge: build brand awareness for a brand-new program, capture authentic content in a gym environment, and drive signups without a big ad budget.
launch a mental health + boxing program with no existing digital footprint. create content that feels authentic to the gym's gritty, community-driven culture — not polished corporate marketing.
community-first content strategy. real stories from real members. coach testimonials that show why this program matters. behind-the-scenes gym footage that captures the energy without being intimidating.
founded in winnipeg's exchange district. pan am isn't just a gym — it's a community institution. our job is to bring that 50+ year legacy into the digital age while keeping the authenticity that makes it special.
checkmate is a complete lone worker protection system backed by protelec's 50+ years in security. they protect 8,500+ workers across 900+ canadian organizations — but their digital presence didn't reflect that scale.
the goal: dominate organic search for lone worker safety keywords, build doug's personal brand on linkedin, and drive demo bookings through content.
compete against well-funded saas competitors in a niche b2b market. build thought leadership in the lone worker safety space. convert safety managers through educational content, not cold outreach.
province-by-province seo strategy targeting regional safety regulations. linkedin content across company + personal accounts. blog content targeting high-intent keywords. google ads for immediate visibility while organic grows.
canadian organizations protected. 8,500+ workers. 3.8 million safety checks annually. checkmate's content strategy positions them as the authority in lone worker safety — because they are.